Start up a business


3rd Project Meeting : 13th and 14th of November 2008
Turin/TECFOR
Meeting Places : TECFOR offices (room n°33), Corso Matteotti 39bis, Turin

13th of November 2008


SCOPE OF THE OPERATION

Measure D3 “Development and strengthening of the entrepreneurship giving priority to the new employment areas” - Axis D – P.O.R. Ob. 3 F.S.E. 2000/2006

Provincial Desk Offices for Business start-up

Provision of information, training and consulting for the business start-up

Measure D3 “Development and strengthening of the entrepreneurship giving priority to the new employment areas” - Axis D – P.O.R. Ob. 3 F.S.E. 2000/2006

Targets

support the entrepreneurship
promote processes of local economic development
disseminate methodologies of analysis and business planning
optimize the odds of success of the newly established enterprises

RECIPIENTS OF THE OPERATION

The beneficiaries of the service are:

• women and men of every age
• employed and unemployed people

having an entrepreneurial idea to implement and not yet active in any start-up action.
The service don't foresee the development of an existing enterprise. However it is envisaged to follow cases of spin-off.






STRUCTURE OF THE OPERATION

Ø Line 1 Actions supporting the entrepreneurship

Ø Line 2 Consulting services for the enterprises (assistance ex ante: to the person aspiring entrepreneur)‏

Ø Line 3 Ad hoc consulting and mentoring/coaching services for the newly established enterprises (assistance ex post: to the enterprise)‏

Ø Line 4 Financial support instruments for the start up of new enterprises

Ø Line 5 Orientation and awareness sessions on entrepreneurship for secondary school students

STRUCTURE OF THE OPERATION

START-UP AN65D MANAGEMENT OF THE SERVICE

Line 1 - Actions in order to strengthen and upgrade the territorial capacities e.g. network of structures and ongoing methodologies
Promotion of a service network in the area: actions are directed to the development and strengthening of a territorial services network for the planning and the management of initiatives that promote the establishment and the development of enterprises
Development of awareness campaigns activity on the area
Design of qualitative systems / instruments for the development of the activities: studies and researches for the evaluation of the initiatives (provincial ISO Quality Standards )

Territorial services Network



Activity in the area

Studies and researches





STRUCTURE OF THE OPERATION

USER


INSTITUTIONAL OPERATORS
Local authorities, One stop Shop (for productive activities), Revenue Agency, C.C.I.A.A., A.S.L….

MARKET:
Customers, suppliers, competitors

R.T.I.
Enterprise that
provide the service

Territorial
social-economic
system

Desk Office
for Business Start-up
D3

START-UP AND MANAGEMENT

Line 1,2 AND 4– Consulting services for the enterprises (ex ante assistance to the entrepreneur) – PRE-ADMISSION, ADMISSION, FOLLOW UP AND SPECIALISED ADVISE, SUPPORT IN THE BUSINESS PLAN DRAFTING, BUSINESS START - UP, TRAINING ACTIVITIES

a) Awareness and dissemination on the services that might be provided through telephone calls or informal meetings within the desk offices premises (D3)
b) collection of information on the user
c) Finalisation of the dossier

DESK OFFICER

a) First meeting organized within the desk office D3 in order to collect the relevant information on the business
b) SWOT analysis of the business idea
c) Finalization on the dossier of the business idea in order to (i) follow the activities with the beneficiary and (ii) instruct the Tutor dossier

DESK OFFICER



a) Individual meeting, tailored on the beneficiary’s needs with the purpose to evaluate the business idea
b) Start up of the process of coaching, training and finalization of the Business Plan
c) Official start up of the coaching


ATTENDANT AND LOCAL TUTOR

a) Basic training courses with the purpose to upgrade or create entrepreneurial competences
b) Advanced training courses with the aim to provide reliable tools for the finalization of a Business Plan

TRAINER

a) Individual meeting to provide guidance for the Business Plan
b) Analysis of the feasibility and sustainability of the entrepreneurial project
C) Signature on the Business Plan by the user who aspire to become entrepreneur and by the consultant


CONSULTANT

a) Finalization by
the tutor of an initial evaluation report
b) Check of the Business Plan by the Technical Committee and finalization of the final evaluation report
c) Approval of the Business Plan countersigned by the Director of the welfare department


TUTOR –
TECHNICAL COMMITEE – SECTORAL DIRECTOR

a) Finalisation and delivery both in hard and soft copies of the requests of financing related to Line 4 - measure D3, Line 2 – measure D4 re. The Docup Objective 2, regional and national laws in support to the entrepreneurships


TUTOR AND DESK OFFICER






O U T P U T

n Active information desk
n Collection of data and individual dossier
n Analysis and evaluation done
n Identification of the entrepreneurial idea
n Identification of the project tutor

n Diagnosis of the project
n Identification of qualified consultants
n Information, contacts and data gained
n Basic training delivered
n Advanced training delivered

n Support in drafting the Business Plan
n Preparation and submission of requests of financing
n Individual dossier updated after each meeting

START-UP AND MANAGEMENT OF THE SERVICE

Line 3 – EX POST COACHING/TUTORING AND ASSISTANCE Services: TO THE ENTERPRISE

Enterprise activities monitoring and support in problems solving; identification of qualified competent consultants

TUTOR

Technical and tailor-made assistance to the new entrepreneur

TECHNICAL CONSULTANT

O U T P U T

n Monitoring activities provided
n Support in problem solving activities provided
n Qualified consultants identified
n Specialized assistance provided
n Company Dossier updated









EXPRESSION OF THE ACTION

START AND MANAGEMENT OF THE SERVICE

Line 5 – Entrepreneurship orientation

Analysis of entrepreneurial case studies with an audience of the secondary school students

CONSULTANT/TEACHER

O U T P U T

n Monitoring activities provided
n Support in problem solving activities provided
n Qualified consultants identified
n Specialized assistance provided
n Company Dossier updated
n Awareness on entrepreneurial culture
n Development of specific competences in the analysis of the competitive factors
n Development of relational activities with institutional and business operators present on the filed

RESULTS ACHIEVED
(Province of Biella and Alessandria)‏

START UP AND MANAGEMENT OF THE SERVICE

Lines 1, 2 and 4 – AdvisORY services for the enterprises (assistance ex ante: to the legal person) – PRE-ADMISSION, ADMISSION, FOLLOW UP AND SPECIALISED ADVISE, SUPPORT IN THE BUSINESS PLAN DRAFTING, BUSINESS START - UP, TRAINING ACTIVITIES

1989 USERS PRE-ADMITTED
1147 USERS ADMITTED
605 PROJECTS FOLLOWED
107 PARTICIPANTS TO THE TRAINING
291 BUSINESS PLAN APPROVED
249 ESTABLISHED ENTERPRISES
446 NEW JOBS CREATED






RESULTS ACHIEVED
(Province of Biella and Alessandria
START UP AND MANAGEMENT OF THE SERVICE
Line 3 – Service of TUTORAGE/COACHING EX POST AND EX POST ASSISTANCE: TO THE ENTERPRISE

247 MONITORED ENTERPRISES
197 ENTERPRISES TO WHICH HAVE BEEN PROVIDED CONSULTANCY


HOW TO ACCESS TO THE SERVICES


DESK OFFICE

VIRTUAL
DESK OFFICE
Free access area
Reserved area
for operators

VIRTUAL BRANCH (example

FREE ACCESS AREA

Project – checking 4 sessions it is possible to acknowledge the background, the objectives where the project is under implementation and who is managing its implementation Measure D3 – provides comments and justification of the reasons why the Biella province is the implementing author of the project
Area and enterprise – give background information where it is possible to create new enterprises through the support of the Biella provinceExpected objective: it shows the project objectives for the business start up Working group: it lists the subjects to which the Province of Biella entitled to manage the services for the Business start up
Services- Through 5 sessions (among 6 in total) are listed all the services available to those who are willing to start up a business in the Province of Biella
Recipient – distinguish between who can and can not beneficiate of the services
Path – it specifies - summarizing – the phases of the service provided by the Province
Desk Offices – it lists the offices, the opening and closing hours and it shows the possibilities to reach the desk officers
Meetings: it gives you the possibility to ask for the support of the operator filling in the blanks
Company profile – session in which it is possible to fill in the company data Materials – through 4 sessions are given tools and materials necessary to the future entrepreneur in the phase of identification, planning and start up of the new business
Informational material: it includes materials that guide in the understanding how to create a new business. In this sessions are also included news from newspapers
Laws – in this sessions are listed in a table the most relevant law re. a Business Start up.
Administration: it offers information and documents useful for an easy understanding of all the bureaucratic steps for start up and manage a new business Research – useful materials for the entrepreneur for the understanding of the area and the target market Statistics – through graphics it is possible to monitor the services delivered

RESERVED AREA FOR OPERATORS

Language of development: Visual Basic .Net
Server web: Internet Information Server 6.0
Database : Oracle 9i
Web Based
Main functions realized
Objective to qualify the appointments that describe the evolution of the projects (Pre-admission, Admission, follow-up Tutoring…)þ
Types of appointments
Definition to be give to the consultants in comparison to the operator
Rules
Main types of actions managed
State of art picture of all the data that compose the definition of the project
Business Plan
Level of commitment of the projects to which assimilate the consultants’ roles.
Operator
Events of different nature that describe the stage of evolution of the project
Appointments
Lists of possible future enterprises to which are referring the projects. To those are also linked the users
Enterprises
Lists of projects that user want to submit
Projects
People that go to the desk office
Users
Contacts details of the person that with different levels of access might have a user name
Consultants
Account for the access to the web page
User
General data
Detailed analysis of the Software web-based - www.sportellobiellaimpresa.it










BUSINESS PLAN

The BP is a document that represents the concept of an entrepreneurship idea and it includes the aspects:

ü general background
ü budget
ü timing/deadline

It concerns therefore…

The concept
of
enterprises

(of every type,
dimension
and sector activity

news
for:
• Start up
• Development

already
established
for:
• Enlargement
• Diversification

INSIDE PURPOSE

• To summarize the entrepreneurial idea highlighting strategic lines and objectives
• to check the economic-financial effectiveness
• to optimize the economic-financial effectiveness by identifying alternatives
• to manage the implementation

OUTSIDE PURPOSE

• to present the entrepreneurial initiative to third parties: potential partners, banks, other financing bodies
• to access to financial facilitations



THE PHASES AND THE CONTENTS

collection of preliminary data and information

descriptive part quantitative part


development


• full description
• objectives
• check of feasibility
• critical analysis
• promoters
• legal status
• location
• facilitations


planning programming

• marketing plan
• resources requirements
Material/ goods
humans
financials
• Organigram of the enterprise

economic and financial picture

• forecast
• financial coverage
• analysis of profitability













Expected Profit & Loss and analysis of the profitability













































MAIN INDICATORS USED TO CONTROL THE ECONOMIC ANAGEMENT

• Valuation of the Margin of contribution (Gross Margin)‏

• Weighted average receipt/average purchase order
• Custom flow day-to-day/frequency of orders (week, month)‏

• Productive saturation
• Distinction between direct and indirect costs, and definition of industrial cost and full cost

RETAIL TRADING

The balance sheet





The financial cover

ASSESTS

• tangible assets
• intangible assets

• inventory
• working capital

LIABILITIES

• capital stock (or MP)‏
• banks
(Financing Mid Term – Long Term )‏

• suppliers
• banks
• (financing of Short term)‏

Financial advising support

GUIDELINES FOR THE RELATIONSHIP WITH BANKING INSTITUTIONS (experience in Province of Alessandria)‏
• 27 FUNDINGS BY BANKS with whom there is an agreement
• 13 for 7.000 €
• 10 for 25.000 €
• 5 for 50.000 – 70.000 €


CHECK OF THE BUSINESS PLAN

- Table with the summary of the steps accomplished (data of the user, appointment organised summary of the agenda/items )‏
- Summary of the project
- Strength and Weaknesses analysed
- Evaluation grid finalised towards the criteria identified :
- Adequate identification of the entrepreneurial mission
- Level of coherence between entrepreneur-enterprise
- Correct marketing plan (identification of the target group, reasonable offer, location, price list, promotional strategy and of the strategy of development of the business)‏
- Coherence and congruence of the parameters fiscal – economical
- Adaptability of the enterprise organigram to the mission
- Knowledge of the user of possible limits foreseen by the laws
- Adequate plan of investment
- Value/amount of the net working capital
- Adequate financial situation: balance between assets and liabilities
- Feasibility of project within the foreseen timeframe
- Table with the summary of the steps accomplished (data of the user, appointment organised summary of the agenda/items )‏
- Summary of the project
- Strength and Weaknesses analysed
- Evaluation grid finalised towards the criteria identified :
- Adequate identification of the entrepreneurial mission
- Level of coherence between entrepreneur-enterprise
- Correct marketing plan (identification of the target group, reasonable offer, location, price list, promotional strategy and of the strategy of development of the business)‏
- Coherence and congruence of the parameters fiscal – economical
- Adaptability of the enterprise organigram to the mission
- Knowledge of the user of possible limits foreseen by the laws
- Adequate plan of investment
- Value/amount of the net working capital
- Adequate financial situation: balance between assets and liabilities
- Feasibility of project within the foreseen timeframe

HOW TO EVALUATE WHETHER THE ENTERPRISE IS INNOVATIVE

EVALUATION CRITERIA:

Enterprise that adopts innovative management systems
Enterprise that adopts innovative marketing strategies
Enterprise that adopts innovative ICT solutions
Enterprise that monitors the economic-financial performance
Enterprise that invests in training

MONITORING AND EVALUATION OF ENTEPRISES NEEDS


ENTERPRISES MONITORING

METHOD

Company vits

Company on line form”

• Contact details
• Organisational structure
• Kind of activity
• Marketing
• Economic details

BENEFICIARY

Enterprises established

OBJECTIVES

Marketing and economic evaluation for each single company and for area of business

Analysis of the satisfaction for the services provided by the one stop shop


NEEDS ASSESSED

METHOD

Company visits

BENEFICIARY

Enterprises established

OBJECTIVES

Assessment of specific needs